Barbour

Bringing seasonal brand campaigns to life at Europe's largest, leading fashion fairs.

Location

Templehof, Berlin & Florence, Italy

Sector

Exhibition

What we did

Stand Design,Production and Build Management,Print & Artwork

Be it spring summer, autumn or winter, year on year, Barbour entrusted Shed as their creative design partner to showcase everything from new lines to their signature classic wax jacket. Bringing retail innovation to Europe's best-in-class fashion expo.

Working closely with the brand and marketing teams, the brief was to realise Barbour's latest campaign with a full 3D stand design. Shed conceptualised, designed and cost-managed the build, delivering the five day, twice yearly fashion fares in summer and winter.

Take you to a place born of the campaign idea. A clear concept at its heart, layered with references inspired by the product, location story or hero campaign imagery.

Playful expressions that stood out amongst a sea of competitors. A stage to celebrate and showcase new designs. Shed designed, managed and built the stands, on time and on budget. Creating a kit of parts that could be re-used year on year, a traveling set of core elements, re-built and reimagined to tell the next Barbour story.