Bounce Battersea

Staying ahead of the game by playing to sporting origins.

Location

Battersea Power Station, London

Sector

Hospitality

What we did

Interior Design

When the original trailblazers of social gaming came to Shed for their first new project in over 10 years, we knew it was all about navigating an evolving market. With a site waiting in the iconic Battersea Power Station, the game was set for a seminal brand relaunch, re-establishing Bounce as the industry leaders once more.

As a once emerging market matured around them, Bounce found themselves in a sea of imitators. The brief was simple: stand out from the crowd by establishing their position as the premium social gaming destination.

Own your origins. A simple, bold play between the quirky joy of ping pong and premium hospitality cues, all within the brutalist architecture of the historic Battersea Power Station.

A clean and fresh aesthetic that still has all the buzzy feels of a night out. The industrial quirks of the Power Station’s legacy live on, in this playful, abstract ping pong world. By staying true to Bounce’s sporting origins, the result is not only authentic, but instantly recognisable, within the market. Imitators stand down…. Game, set match. Credits: Artwork by Black Rabbit. Video Content by Bounce.