Cha Cha Teng

Cha Cha Teng

A sensory mash-up of East and West. Reincarnating the infamous Western inspired Hong Kong cafe culture in Marylebone.

Cha Cha Teng
Location

Marylebone, London

Sector

Hospitality

What we did

Interior Design, Brand Indentiy

This is ‘Cha Chaan Teng’ reimagined, remastered, and given a playful twist. The spirit of a traditional Hong Kong Cha Chaan Teng with a heavy dose of contemporary London attitude – serving comforting Chinese classics, alongside curious fusion concoctions.
The Challenge

Shed and Splendid Restaurants come together creating a brand new restaurant offer going by the name Cha Chaan Teng. The new venture occupies over 300sqm and is located in the basement of Club Quarters Hotel in Holborn, London.

Cha Cha Teng — The Challenge 1
The Strategy

The concept is inspired by the infamous Cha Chaan Teng culture of post war Hong Kong.  With increased urbanisation and an influx of western expats, Hong Kong saw a succession of cafes spring up providing locals with access to ‘western food’ otherwise only served in expensive hotel restaurants. The original Cha Chaan Teng cafes were fast paced establishments serving an eclectic and sometimes unlikely mix of ‘East meets West’ food.

Cha Cha Teng — The Strategy 1
The Solution

Splendid’s Cha Chaan Teng can be seen as the London reincarnation taking the concept full circle; a British interpretation of an Eastern reinterpretation of the Western cuisine. Confused? That’s all part of the charm and a theme that runs through the design, graphics, artworks, cocktails and food.

Cha Cha Teng media 1
Cha Cha Teng media 2
Cha Cha Teng media 1
Cha Cha Teng media 1
Cha Cha Teng media 2
Cha Cha Teng media 1
Cha Cha Teng media 1