COMMODITY
Making the exceptional accessible.
Location
NYC, USA
Sector
Beauty
What we did
Design, Strategy, Packaging Design, Interior Design
Commodity is a brand that strips away the clichés and looks to make fragrance more accessible to all. Shed helped them to imagine their flagship store and design their main touchpoints.
The Challenge
How can a fragrance brand feel premium while remaining accessible? Unlike traditional perfumes that rely on French terminology, Commodity modernises fragrance and simplifies the language around it.
The Strategy
Rooted in elemental design and a modern approach, they are the guiding principles that help communicate the Commodity ethos, making the exceptional accessible.
The Solution
By maintaining a consistent aesthetic across product ranges and retail environments, every touchpoint feels uniquely Commodity, blending elemental minimalism with artistic expression.
