Etat Libre D'Orange

Etat Libre D'Orange

A fragrance lab like no other. Housing the weird and wonderful cult French perfumer.

Etat Libre D'Orange
Location

London

Sector

Retail

What we did

Exhibition Design, Interior Design

The design of Etat Libre d’Orange is born out of a unique approach to perfume; each fragrance is treated as a personality that can be worn. Part science and part philosophy, Shed played with the idea of a lab for personalities.
The Challenge

When you first read about Etat Libre d’Orange it sounds like a political manifesto, not a perfume brand. With this in mind, it was little wonder that Shed immediately fell in love not only with the story, but potential for the store environment.

Etat Libre D'Orange — The Challenge 1
The Strategy

With a site on Redchurch Street in East London, confirmed for the London flagship, Shed set about transforming the 30sqm site into a thought provoking space that could live up to the intrigues and persona of this cult French brand.

Etat Libre D'Orange — The Strategy 1
The Solution

Approaching the store very much as an installation, the centre of the room is a tiled lab table where selected fragrances express their personality and a dominant mural to the back of the space brings the sexually charged essence of the brand to the fore. Fragrance stores don’t get any more unusual and Shed had a lot of fun with a limited space but a client without limits.

Etat Libre D'Orange media 1
Etat Libre D'Orange media 1
Etat Libre D'Orange media 1
Etat Libre D'Orange media 1