JOLLIBEE
Refreshing a brand to put a smile at the heart of everything they do.
Location
Asia
Sector
Hospitality
What we did
Brand asset creation, Interior Design, Graphic Design, Art Direction, Signage.
Defining the next chapter of Jollibee’s story as it strives to bring the joy of eating to everyone and achieve its goal of becoming one of the top 5 restaurant companies of the world.
The Challenge
Jollibee tasked Shed to evolve the brand, including a new restaurant concept as part of its global expansion plan. The objective was to create a concept with a clear strategy that reflected the core brand spirit, ensuring it could become a recognisable global icon.
The Strategy
Putting ‘a smile at the heart of everything’ became a simple design mantra. Combined with a clear strategy: Be brave, be iconic and dare to embrace play.
The Solution
The end result was a concept born out of the Jollibee spirit and resulting in a iconic design language that was ownable and instantly recognisable.
