Level Shoe District

The world’s biggest shoe store, in the world’s mega mall.

Location

Dubai Mall, UAE

Sector

Retail

What we did

Micro Architecture, FF&E, Interior Design

This is retail theatre on a grand scale, inspired by The Great Exhibition. With a blank canvas of this magnitude, only bold, immersive retail design will do. This is not a store, or a department, but a ‘District’ that disrupts the norm. A celebration of shoes of epic proportion.

With a space of this scale, the challenge was to break it down into distinct environments, each with its own identity. Seamlessly connected for an immersive, multi-layered experience that took retail design to new heights.

Connect product and place. By designing a series of pavilion-style environments, the space naturally guides shoppers towards the array of shoes displays, each one anchored to its own surroundings.

A series of pavilions that reflected the spirit, aesthetic and material palette of the product itself. This approach allowed for a seamless movement between different shoes category environments. It was disruptive but also paradoxically brought order to the vast volume of retail space. At 96,000 sq feet in size (9000sqm), Level Shoe District became a luxury footwear destination like no other. With over 250 shoe designers and 40 in-store boutiques including Dior, Prada, Louis Vuitton, Christian Louboutin and Saint Laurent to name a few.