LUTON AIRPORT

Helping a busy airport to embrace and express their difference.

Location

Luton, Uk

Sector

Infrastructure

What we did

Design, Brand, Strategy, Environment, Brand guardianship

We helped London Luton Airport to evolve their brand and communicate their difference. From stakeholder engagement to passenger-focussed activations, all touchpoints were considered.

The airport had heavily invested in improving the infrastructure of the airport but neglected celebrating the passenger experience. Internal departments will act in isolation to deliver different projects across the airport.

Placing the brand at the heart of the operations. The simplest and friendliest airport. This strategy acted as a compass for internal stakeholders and brought departments together to collaborate.

Using the existing brand elements as a foundation, the brand assets were developed and deployed across every touchpoint, providing a seamless experience for passengers, partners and internal stakeholders.