Queens Skate Dine Bowl

Injecting new life into a beloved institution. Making Queen’s the go-to entertainment destination once again.

Location

London

Sector

Hospitality

What we did

Interior Design, Graphic design, Art Direction

When a legendary 130 year old skate and bowl venue asks for a refresh, you don’t say no. With three bars, a restaurant, an ice rink and bowling lanes, Shed created a unifying design concept that ties everything together from curling to ice go-karting.

Redesign a beloved institution to reignite audience appeal. Unite a series of activities under one cohesive brand spirit.

Queens Skate Dine Bowl — The Challenge 1

Make Queens the glue that holds multiple activities together with a bold graphic identity that transforms an otherwise plain and expansive space. Subversive design cues tap into the subcultures of skating, bowling and sports bars. A multifaceted entertainment experience to last the night.

A stand-out design that gained instant traction and transformed an existing institution, instantly regaining audience appeal. We put Queens back on the map as a go-to entertainment destination.