Meat Liquor

Creators of the original bad boy bohemoth.

Location

Various, UK

Sector

Hospitality

What we did

Art Direction, Interior Design

Being part of a cult movement from the start is very rare - but MEATLiquor is just that. Its anarchic brand spirit fuels a unique design for every location, making it impossible to replicate. The Dead Hippie is still alive and kicking 15 sites later...

Take a pop up burger phenomenon and provide them with a permanent home and brand without loosing the original spirit and attitude.

Create a brand that defies convention, rejects establishment norms, and breaks away from predictable formulas, whilst maintaining a bold, unifying spirit that makes MEATLiquor unmistakably its own beast.

The approach was simple: a unique concept for every site, rooted in its location, mixed with a heavy dose of debauched anarchy and a no-nonsense take on operations. Working with our friends at I love dust to bring the graphics to life, enabled us to develop a bold, visual language now synonymous with the MEATliquor’s cult status. Credits: Artwork and video content by I Love Dust.