Optimo

Optimise your performance, health and lifestyle at Optimo.

Location

Riyadh, Kingdom of Saudi Arabia.

Sector

Health & Leisure

What we did

Brand Indentity, Landscape, Architecture, Interior Design.

The understated opulence of spa meets high-performance fitness. From architecture and interiors, to merchandise and everything in between, Shed defined a completely new business model, redefining wellness in Saudi Arabia.

Break the big-box gym mold and disrupt the fitness status quo. Embrace the fresh, progressive outlook for a new kind of wellbeing in the region. An international gym with all the benefits of a private members club. Every detail considered to enhance body and mind.

Turn Optimo’s brand ethos of ‘Elevating Motion’ into tangible physical experiences. A place to train, work, re-charge and re-set. No compromises on luxury and aesthetics. This place has it all, the five star treatment.

A category-defining fitness and wellbeing destination that was fully oversubscribed before it even opened. The epitome of the gym of the future, inside and out. From the kinetic-inspired rippling exterior, to its considered material palette of high performance fabrics, rich metallics and luxury velvet. Movement matters here.