Orée

Shed was asked to design a new concept for this French artisan patisserie boulangerie. As a newcomer to the high-street Orée needed to carve out its own unique niche within a busy London market and launch with aplomb.

The strategy was simple: Stand out from the crowd by owning your heritage. A bold, clean look characterised by the brand’s signature blue facade, with a look and feel that unapologetically leant into authentic French details.

The result is a series of stand out, instantly recognisable design features. The perfect balance of freshness and quality inspired by the product, paired with a comfortable hospitality feel that you want to spend time in.