Peter Reed

A celebration of cloth, craft and collection. Repositioning 160 years of luxury linen through a modern filter.

Location

Harrods, London UK

Sector

Retail

What we did

Strategy, Interior Design, Art Direction, Graphic Design

Transforming a historic British heritage brand for today’s luxury market. A new brand and retail concept celebrating authenticity, craft and luxury - fit for a King.

Reposition 160 years of Royal Warrant luxury linen through a modern lens, transforming it into a standout retail concession and concept store for today’s market. The brand aimed to expand internationally, bringing its finest UK-made linens to new global markets.

Rooted in its Lancashire origins, we explored Peter Reed’s archive, history and craftsmanship. The strategy brought these stories from the heart to life through furniture, product displays, brand collateral and art direction. Proudly celebrating Peter Reed’s legacy.

Peter Reed at every touchpoint - from its signature marble cutting table, flexible design and display systems to engraved detailing. With full art direction and graphic design for sales catalogues and brand storytelling. A holistic retail and brand design, scalable from concession to full flagship stores.