Russell & Bromley

Shaping the next chapter of the great British shoe store.

Location

Various, UK

Sector

Retail

What we did

Interior Design

As the first design agency to partner with Russell & Bromley in their 140 year history, Shed has transformed Russell & Bromley with forward-thinking retail design while honoring the heritage and DNA of the established brand. The result: an elevated environment to shape the brand’s future vision.

Elevate a dated retail estate whilst capitalising on a product resurgence and growing brand momentum. The goal to refresh the store interiors without losing the essence of Russell & Bromley’s brand heritage. CEO Andrew Bromley recognised the need for fresh input to help steer a retail reinvention, blending timeless craftsmanship with a modern retail experience.

Russell and Bromley’s rich history rooted in timeless, impeccable style, held the answers to a new creative direction. The approach was to blend modernity, elegance and a classic style through materials, detailing and form creating elevated store interiors. Distinctly Russell and Bromley. Covent Garden was the first, becoming the blueprint for other sites. Each one evolving to take into account architectural variations. This was never about replication, but a consistent, elevated brand experience tailored to each unique space.

A significant step forward for the brand and its estate. An expression of the Russell & Bromley spirit and the long-standing quality synonymous with the brand. Contemporary and inviting interiors encourage browsing, dwelling and interaction, the backdrop to the impeccable customer service the brand is known for. This is a scaleable and adaptable creative vision and the reason why Shed is the go-to partner for Russell & Bromley for all retail design. Together, we’ve steered their spaces and environments to marry up with the brand’s philosophy. We’ve set a new direction. Credits: Video content by Russell & Bromley.