Thomas Goode

A rich and luxurious showcase celebrating royal warrant tableware.

Location

Mumbai, India

Sector

Exhibition

What we did

Exhbition Design, Retail Design

An exhibition and retail concept inspired by the iconic Thomas Goode Flagship store. The approach was simple: create an elevated showcase with enough depth and character befitting the incredible detail and heritage of the product.

Thomas Goode - makers of the world’s finest china, silverware and glassware since 1827 - came to Shed for their international expansion. There was much potential in a brand with two Royal Warrants and a rich history of designing for royalty around the world.

The approach was to help Thomas Goode acknowledge the past whilst owning the future. Within the prestigious Oberoi Mumbai hotel, a showroom sits alongside a museum, showcasing archival pieces from the homes of British and Indian royalty. Shed took inspiration from the brand’s Victorian headquarters in Mayfair, London, to bring a piece of the brand’s heritage to India.

There is an interplay between traditional and contemporary, decoration and simplicity. Going against industry norms, Shed envisaged a dark and dramatic environment as the perfect backdrop to china and glassware. Credits: Video content by Thomas Goode.