Vertu

There was a moment in early 2000s when Vertu arrived on the world’s luxury scene and unashamedly sold mobile cell phones to the well-healed for tens, sometimes, hundreds of thousands of dollars. But remember, Vertu wasn’t a mobile phone maker per se, that was the trick, it was the ultimate status symbol of its time. They were players and they wanted to grow fast…worldwide. Vertu was looking for an interior design studio, Shed was to take them there.

The strategy was to unlock how customers interacted and emotionally connected with the product. We approached the store like exhibitions, telling product stories to increase brand engagement, often with very little product on display.

This was genuine high quality, fast-paced retail roll out which delivered in over 38 countries. New store concept design Wholesale POS concept design Global rollout 250 stores in 45 countries Events and launches Office and all interior branded environments Sale conversion rate in-store increased threefold and the overall brand awareness transformed from fledgling retailer to a major luxury retail presence in every major world city. Credits: Video content by Vertu.